About

nottuo is a design firm specializing in branding design based in Nishiawakura Village, Okayama, a rural village with a population of about 1,400 people.
The company name "nottuo" is a dialect term in Sendai-ben that means "to loaf around" or "to be idle" in a negative sense. However, viewed from another perspective, it can be interpreted as "free-thinking and acting without being bound by preconceived notions." This term has been used since our days as freelance designers and embodies the spirit of us at nottuo.

Philosophy

Embracing Design

As designers, we embrace the vital role of envisioning and shaping futures that have yet to be seen. This responsibility drives our passion for the design process. Working collaboratively with our clients and their customers, we are committed to creating exhilarating futures, sharing the fulfillment and excitement of design with everyone involved.

Mission

Enhancing through Design

Design empowers us to discover, organize, and communicate, thereby improving our clients' brand value, performance, and internal engagement. We take pride in our responsibility to uplift our clients through our designs, ensuring satisfaction and appreciation.
This commitment not only fosters a chain of success but also cultivates a positive societal impact through our work, helping us become a respected entity even in rural locales.

Vision

The Coolest Design Firm
in the World—from the Countryside

Design transcends borders and languages. Situated in a rural setting, we at nottuo are connecting with the world, pioneering as role models for the future.
With a firm resolve to be recognized globally as the best, we strive to be the frontrunners, engaging with clients across Japan and the world, right from our small village of 1,400 people.

Business Philosophy & Initiatives

Business Philosophy

nottuo is a platform where individuals connect with society. For both myself, as the founder, and our team members, we consider design as a tool to improve all aspects of life. Through the nottuo framework, we aspire to continuously act as an amplifier that enhances individual efforts, impacting society both directly and indirectly through our clients and our own products and services.

Initiatives

At nottuo, we are exploring innovation through our in-house project called "drill:". This initiative involves developing and managing experimental products, events, and stores. It is designed to refine our ability to deliver high-value offerings through continuous experimentation and practice across various business formats.

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Award

Company info

Member

代表取締役 CCO
鈴木宏平Kouhei Suzuki

- 写真左から三番目のノッポ -
武蔵野美術大学卒・from 東京
建築→プロダクト→グラフィック→webとあらゆる領域をサバイヴしたことでブランディングデザインに行き着き現在のnottuoスタイルを確立。nottuoのボスとしてメンバー各々のクリエイションを導くのが仕事。

一級建築士 空間設計
藤岡大典Hironori Fujioka

- 写真右上小窓のオッサン -
武蔵野美術大学卒・from 奈良
木造建築の設計施工会社からキャリアをスタートし、住宅・飲食店・宿泊施設・商業施設など幅広く建築設計、インテリアデザインを行う。鈴木のアイデアをカタチにする空間のスペシャリスト（ちなみに鈴木とはムサビ建築の同期）。

デザイナー
鈴木惇平Junpei Suzuki

- 写真左から二番目の色白 -
東北芸術工科大学卒・from 山形
nottuo初の新卒入社を果たした東北ソウルメイツ。日々生み出される1000本ノックデザインで先輩を支える音楽とバンドとかわいい物大好き男子（ちなみに代表鈴木とは名前が一文字違いだが親戚縁者ではない）。

デザイナー
菅新汰Arata Suga

- 写真左から四番目の髭面 -
早稲田大学卒・from 神奈川
中学高校の社会の先生を辞めてデザインの道に飛び込んだ異色の新人。髭面ルックスは年齢と国籍不詳だが熱量と行動力でnottuoに新風を吹かせている。