In October 2022, nottuo was responsible for the branding of “Shinkitsu,” a private forest in Nishi-Awakura Village that accommodates only one group per day in one area. We assisted with the business plan and handled the brand core development, naming, logo, leaflet, and website design.
The owner, the third-generation of a local construction company, started this project to share the comfort of chilling out in his own forest with more people.
While emphasizing the enjoyment of unspoiled nature, they also incorporated minimal conveniences. This perfect balance created Shinkitsu, a simply pleasant space that has become a highly recommended spot in the village.
It’s an ideal private forest for solo campers, a bit more advanced than family camping but not as challenging as solo wilderness camping.
Since its opening, urban customers seeking nature have visited and given high praise. We look forward to this place becoming a premier camping destination in western Japan.
森喫
Irregular holidays
〒707-0504 岡山県英田郡西粟倉村長尾2627−1
TEL:080-1966-6679
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