We designed the business cards for the manager of “Shinkitsu (森喫),” a private campground for which nottuo has been handling the branding since its launch in 2022 and continues to oversee its design.
When the previous camp manager moved on and operations were handed over to a new manager, we proposed a fresh approach with new promotional tools.
Mr. Komatsu, the representative of the operating company, gave us an enthusiastic brief, expressing his passion for Shinkitsu and his desire for “something edgy and interesting.” These business cards were completed after several refinements.
Inspired by Shinkitsu’s iconic entrance sign—the face of the campsite, characterized by the rust of Cor-ten steel—we aimed for a rugged look. This was achieved by using silver foil for the embossed section on the front of the card and silver ink for the address, phone number, and other information on the back.
A crease is included in the center, allowing the card to be folded and stood upright.
We aimed for a design that allows the card to be displayed standing up, rather than just being stored away in a card case.
After delivery, the cards were immediately displayed on the reception counter at Shinkitsu.
The camping season is just around the corner! We invite you to visit Shinkitsu and fully enjoy the forest and nature.
Project Lead: Suzuki Junpei
