We handled the branding for a new product from ‘Imagawa Gyokukouen Tea Shop,’ a tea shop founded in 1878 in Onomichi, Hiroshima Prefecture. Our work included designing the naming, title typography, copywriting, illustrations, and packaging.
It must have been about 10 years ago now when we first encountered them. I still recall the profound impact of tasting Imagawa-san’s tea and realizing, “This is what real tea tastes like.”
While they are a long-established business with over 100 years of history, we always hold immense respect for their continuous efforts in new product development and finding new ways to present tea. It was a great honor for us at nottuo to be consulted for one of these initiatives.
To be able to assist small and medium-sized enterprises that have been loved and have survived for so long precisely because they are genuine – this is truly a designer’s greatest reward.
Imagawa-san’s teas are available for purchase online, so please do try their “delicious tea.”
