We at nottuo undertook the Visual Identity (VI) plan for Maniwa City, a hilly and mountainous area in northern Okayama Prefecture. Our work included designing their logo, business cards, envelopes, and the visual design for their comprehensive plan.
Concurrently, through our work on the tabloid-format information magazine “MANIWA BUSINESS JOURNAL,” we actively visited and interviewed small to medium-sized enterprises and sole proprietors within Maniwa City. Similarly, for the VI plan, we traveled extensively throughout the city’s various regions. This deep engagement allowed us to help visualize the future envisioned by Maniwa City.
While the city is renowned for its biomass power generation, its comprehensive plan also outlines an off-grid concept aimed at appropriate downsizing in an era of declining birthrates and population, the fostering of civic pride, and a sustainable way of being for the region. Our efforts were aligned with this plan, aiming to enhance Maniwa City’s brand value.
Maniwa City is a place with captivating charm, attracting people with relocated buildings by world-renowned architects and the arrival of Michelin-starred restaurants.
If you have the chance, we highly recommend visiting.
▼VIロゴマニュアル