nottuo was responsible for the branding of “ORGANIC&CO.,” an organic specialty grocery store born in Saitama Omiya. We handled brand core development, VI planning (logo, original font development), direct mail, shop card stickers, shoppers, original uniforms, website, and store design.
> Project details and store design here
The core concept of this project is collaboration, as expressed in “&CO.” Instead of creating the organic culture alone, the idea is to collaborate with like-minded individuals and collectively build the culture.
To embody this idea in logo development, we created a flexible logo layout system that allows for the combination of different parts, visualizing the potential for collaboration with various partners.
The shop cards can be used as stickers and also serve as business cards for the staff. The shoppers are newspaper bags made from a tabloid that tells ORGANIC&CO.’s background story. This project challenged us to design in ways that drastically reduce waste.
ORGANIC&CO. is a modern greengrocer that practices zero waste and sells organic products by weight. It’s a blend of the old and new. Please visit and experience it for yourself.
ORGANIC&CO.
OPEN 10:00 – 18:00
CLOSE Closed on the fourth Monday of every month
〒330-0803
埼玉県さいたま市大宮区高鼻町2-1-1 Bibli 1F
大宮駅より徒歩10分、氷川参道二の鳥居前
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