nottuo was in charge of the branding design for “SISHIN,” a management academy that helps leaders of small and medium-sized Japanese enterprises (SMEs) grow. Based in Tokyo, it is primarily operated by the head of a tax accounting firm. We designed the logo, business cards, website, and a complete members’ box set.
The academy offers a unique learning experience specialized for SME leaders. Its approach is characterized by incorporating ‘emotion’ into management, a business philosophy that focuses on ‘people’—both leaders and employees, without distinction—and the sharing of aspirations within its member community.
For any business leader, management without a single right answer is like sailing a ship on the vast ocean, a journey filled with a constant mix of hope and anxiety. With this in mind, we designed the brand identity with the aspiration that it would become a North Star in the dark night, serving as a guiding light for their voyage.
While there may be a hundred right ways to manage a business for a hundred different leaders, we sincerely hope that “SISHIN” can be of help to someone on their own management journey.
Project Lead:Suzuki Kouhei
