nottuo was entrusted with the branding for a unique container project, born from the dream of the third-generation president of KOMATSUGUMI, a local construction company in Nishiawakura—the same village where nottuo is based. We designed the architectural plan, interior, logo, business cards, website, and signage.
The project developed three distinct areas using shipping containers: “rental units,” “lodging,” and a “community space.” Under the “Anzen Daiichi” (Safety First) brand, we named them ‘Anzen Daiichi DANCHI,’ ‘Anzen Daiichi HOTEL,’ and ‘Anzen Daiichi PARK,’ respectively.
This project brought the president’s passion for containers to life. While making the most of the containers’ raw, rugged steel exterior, the interior design incorporates materials that evoke the culture of their core construction business, such as scaffolding planks, steel pipes, and plywood panels.
For the various brand materials, we created a kitsch and pop aesthetic that leverages the authentic, local feel of the construction and infrastructure industry. Our goal was to establish a new destination in the village for both locals and visitors to enjoy.
The Anzen Daiichi brand has also become a valuable asset for us at nottuo. It has become a go-to spot in the village; we recommend the HOTEL to guests visiting from out of town and book the PARK for our own company gatherings.
If you ever find yourself in Nishiawakura, please be sure to stop by and check it out.
KOMATSUGUMI CONTENA PROJECT
https://anzendaiichi.jp/
◯Anzen Daiichi HOTEL
https://anzendaiichi.jp/hotel/
◯Anzen Daiichi DANCHI
https://anzendaiichi.jp/#service
◯Anzen Daiichi PARK
https://anzendaiichi.jp/park/
